personal-branding

Lindwa Communications: Here’s why you need a personal brand

At Lindwa Communications, we build brands and curate content. Our brand strategy services include helping you build a personal brand. Because whether you want one or not, you’ll always represent your personal brand, as it is the story of “you”. This means that if you want to curate the way people perceive your brand, career, business or product. Then establishing a personal brand strategy will set you apart from everyone else doing what you do.

A personal brand holds power and it’s valuable because you can establish any endeavour through it. However, you can’t haphazardly jump into it. You’ll have to identify why you want it and this ‘why’ will help you develop ‘how’ you’re going to do it.

Let’s take a look at how to develop the brand of ‘you’:

1. The key part of having a personal brand – is that it needs to be authentic to you. Because you’re telling the story of ‘you’. So being authentic is the only way to do it, and your brand will need to have substance. 

2. You need to have a point of view. You can’t be a video vixen because everyone else is one. Finding your substance is critical and it will make you relatable to your audience, so you’ll need to identify what you’ve accomplished and seek out your niche audience. Because when you focus singularly on what you do, then speaking to your audience will be authentic to the brand of “you”.

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3. Your network is your net worth. You have to focus on building relationships that add value to your life and career. This pursuit of these relationships doesn’t have to be vain or self-centred, because you can find people whom you can serve and they will also serve you. It will become a win-win situation.  So when this is your mandate, reputable people will gravitate towards you because your personal brand communicates that you’re an ‘expert’ in one particular area and you won’t look like a ‘clout-chaser’. 

4. When you want to dabble with the ‘expert’ status, you need to ask yourself questions like: What expertise do I have? What do I want to be known for? What do I want to achieve with this? Because your expertise will stem from what you’re truly passionate about and you’ll spend more time perfecting your skills and experience. So you can continue to add value. 

Now that you got all of that, why would you want to establish your personal brand? What purpose would you like to serve? Let us know in the comment section below or reach out to us on social media.

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